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Survey Results

How important is a company's website to your decision to use their product?   [Edit]

Survey period: 22 Oct 2007 to 28 Oct 2007

When it comes to online advertising can you judge a book by its cover?

OptionVotes% 
Very important - a bad website means a bad product62239.07
Somewhat important74446.73
Not very important1378.61
Not important. A company's website has nothing to do with the quality of their products895.59



 
Generalbad website != bad product Pin
patbob22-Oct-07 5:59
patbob22-Oct-07 5:59 
GeneralRe: bad website != bad product Pin
Jeremy Falcon22-Oct-07 6:05
professionalJeremy Falcon22-Oct-07 6:05 
GeneralRe: bad website != bad product Pin
patbob22-Oct-07 9:12
patbob22-Oct-07 9:12 
GeneralRe: bad website != bad product Pin
Shog928-Oct-07 11:53
sitebuilderShog928-Oct-07 11:53 
GeneralRe: bad website != bad product Pin
Hamed Musavi26-Oct-07 18:51
Hamed Musavi26-Oct-07 18:51 
GeneralRe: bad website != bad product Pin
Krenshau7522-Oct-07 17:44
Krenshau7522-Oct-07 17:44 
GeneralRe: bad website != bad product Pin
Ben Daq22-Oct-07 22:03
Ben Daq22-Oct-07 22:03 
GeneralBrochureware Pin
couv dude22-Oct-07 5:36
couv dude22-Oct-07 5:36 
Too many companies have "brochureware" Web sites, geared for the non-technical executive. I guess that is OK to make a first impression, but sooner or later the executive is going to ask a technical person to take a look at the product. If I'm that person, and the site can't answer the most basic questions I have, how can I give a good recommendation to the executive?

And sometimes the executive type will identify a need we have and ask me to research possible solutions. I do not have time to make a bunch of phone calls and email back and forth to get details. Give me enough information up front and if the product seems like what we need, then I will follow up with my questions.

But of course, the biggest issue is pricing. Even if their pricing has a lot of variables (size of your organization, number of seats, whatever) they should at least be able to give me a ballpark figure. ("Less than $10k?" "More than $100k?")

Or course, I'm sure the lack of detail on many sites is by design. They want to keep you thinking "This might work" as long as possible and get your contact info into their sales lead db. I don't want them bugging me if the product is completely wrong for our purposes.
GeneralRe: Brochureware Pin
Jeremy Falcon22-Oct-07 6:03
professionalJeremy Falcon22-Oct-07 6:03 
GeneralPrices, Prices, Prices!!! Pin
SirTreveyan22-Oct-07 5:05
SirTreveyan22-Oct-07 5:05 
GeneralRe: Prices, Prices, Prices!!! Pin
Member 9622-Oct-07 5:42
Member 9622-Oct-07 5:42 
GeneralRe: Prices, Prices, Prices!!! Pin
Muammar©25-Oct-07 9:30
Muammar©25-Oct-07 9:30 
GeneralSomewhat important... Pin
el delo22-Oct-07 4:48
el delo22-Oct-07 4:48 
GeneralYou must be what your customers expect you to be... Pin
AlexCode22-Oct-07 4:03
professionalAlexCode22-Oct-07 4:03 
GeneralInformation Availibilty Pin
Joe Q22-Oct-07 2:54
Joe Q22-Oct-07 2:54 
GeneralRe: Information Availibilty Pin
Vasudevan Deepak Kumar22-Oct-07 3:24
Vasudevan Deepak Kumar22-Oct-07 3:24 
GeneralRe: Information Availibilty Pin
Joe Q22-Oct-07 3:37
Joe Q22-Oct-07 3:37 
GeneralThe Website is Important Pin
Vasudevan Deepak Kumar22-Oct-07 1:40
Vasudevan Deepak Kumar22-Oct-07 1:40 
GeneralRe: The Website is Important Pin
Shog928-Oct-07 11:49
sitebuilderShog928-Oct-07 11:49 
GeneralVery Important... if I haven't tried the product already Pin
LFirth22-Oct-07 0:41
LFirth22-Oct-07 0:41 
GeneralRe: Very Important... if I haven't tried the product already Pin
John M. Drescher22-Oct-07 10:01
John M. Drescher22-Oct-07 10:01 
GeneralRe: Very Important... if I haven't tried the product already Pin
ruben ruvalcaba24-Oct-07 12:46
ruben ruvalcaba24-Oct-07 12:46 
GeneralImportance of a Website Pin
Marcwolf196021-Oct-07 20:11
Marcwolf196021-Oct-07 20:11 
GeneralRe: Importance of a Website Pin
vurso78621-Oct-07 22:29
vurso78621-Oct-07 22:29 
GeneralNot Important Pin
Gautam Jain21-Oct-07 18:09
Gautam Jain21-Oct-07 18:09 

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