any buddy can use this query like result and output.....
SELECT Tital,
[SEND],
[BID],
[FINAL]
FROM (SELECT t.TITAL AS tt,
c.TITAL,
cdata
FROM Tablename t
CROSS apply ( VALUES ('PCS',[PCS]),
('RGH_CTS',[RGH_CTS]),
('VALUE',VALUE) ) c (TITAL, cdata)) a
PIVOT (Max(cdata)
FOR tt IN([SEND],
[BID],
[FINAL])) piv