I'd strongly recommend to read this:
MySQL - Pivot table basics: rows to columns[
^]
Try this:
SELECT
FEEDBACKID,
GROUP_CONCAT(if(QuestionId= 10, Option_Value, NULL)) AS 'Email',
GROUP_CONCAT(if(QuestionId = 11, Option_Value, NULL)) AS 'Contact'
FROM tbl
GROUP BY FEEDBACKID;