you can do this way:
CREATE TABLE myTable(Document varbinary(max))
INSERT INTO myTable(Document)
SELECT * FROM
OPENROWSET(BULK N'C:\Image1.jpg', SINGLE_BLOB)
if you want to insert multiple images do something like this:
DECLARE @imgString varchar(80)
DECLARE @insertString varchar(3000)
SET @imgNumber = 1
WHILE @imgNumber < 101
BEGIN
SET @imgString = 'E:\images\Picture' + CONVERT(varchar,@imgNumber) + '.jpg'
SET @insertString = N'INSERT INTO images(imageData)
SELECT * FROM OPENROWSET(BULK N''' + @imgString + ''', SINGLE_BLOB) as tempImg'
EXEC(@insertString)
SET @imgNumber = @imgNumber + 1
END
GO
hope this helps :)