On Windows 7, user folders within the start menu can be found at:
C:\Users\USER_NAME\AppData\Roaming\Microsoft\Windows\Start Menu
Read more: Where is the Start Menu Stored?
On Windows 7, Desktop Icons can be found at:
C:\Users\USER_NAME\Desktop
So if we change file name in those location then it will automatically reflect into start menu and desktop
and here is the BATCH code.
CD\
C:
CD Users
CD USER_NAME
CD AppData
CD Roaming
CD Microsoft
CD Windows
CD Start Menu
Cd Programs
Cd My Program
Rename ad.ink ad1.ink
CD\
C:
CD Users
CD USER_NAME
CD Desktop
Rename ad.ink ad1.ink
You have to replace "USER_NAME" with logged in Users name
Hope this helps if yes then accept the answer and vote it else revert back with your queries
--Rahul Dhoble