<html>
<body>
<script type='text/javascript' src='swfobject.js'></script>
<div id='mediaspace'>Playing FLV</div>
<object width="400" height="409" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0">
<param name="allowscriptaccess" value="always"></param>
<param name="file" value="cocaine">
<embed height="500" width="650" flashvars="file=cocaine&streamer=rtmp://75.102.34.154:1935/flvplayback&rtmp.subscribe=true&quality=best&controlbar=bottom&rtmp.tunneling=false&frontcolor=#fff&backcolor=#000&stretching=exactfit&autostart=true" wmode="transparent" allowfullscreen="true" allowscriptaccess="always" quality="high" src="http://s.zuuk.net/ply.swf" type="application/x-shockwave-flash"/>
</object>
</body>
</html>
The above code is usually works pretty well to easily en-corporate a streaming live video in an HTML page.
Just change the values of the streamer and file and you are ready to go!